Lead Generation Strategies - Search Marketing

SEO assists in the visibility of your site in terms of search engine ranking. By utilizing an adequate SEO strategy, your website or blog will land at the top of your potential customer's search results. With proper marketing and a finetuned keyword list, those potential customers can be converted to an active lead and eventually a sale.

According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. This makes search marketing an extremely competitive field, due to the number of companies attempting to saturate the top page. However, don't let that scare you away from search marketing. There are many easy SEO tactics that can help boost your page to the top. 

Keywords

Proper keyword research is the central element in your SEO strategy. Identify major keywords by looking through your Google Analytics and review what keywords lead people to find your site. Places to find out your major target keywords include:

  • Google Search Console                                                                                  

  • Google Analytics

  • SEMRush and where your content ranks currently

  • Any keyword software planner

These relevant keywords should be the first or second words in your titles and descriptions, so the search engine easily recognizes it.

Homepage Optimization

Homepages are an overlooked aspect when creating an SEO strategy. The homepage is the perfect opportunity to give Google a hint (through your title, description, and content) on your website's purpose. It is vital that you utilize your content on this page in the best way possible, and carry that throughout your site.

The below list highlights what should be included on each page (if possible): 

  • Your business address, city, region, or local information.

  • A dozen relevant keywords, or your main keyword many times.

  • Title tags.

  • H1 tags.

  • Specific URLs.

  • Quality, concise content.

  • Image Alt attributes.

Audit your website 

Related to homepage optimization, it is a good idea to run an overall website audit. There are many online tools that can audit your website, ensuring there are no broken links, missing titles and meta descriptions, duplicates, and so on. These impact your website's ranking, hindering its ability to land on the top page.

Avoid These Common SEO Mistakes

  • Not fixing broken links

  • Low-Quality Pages and Content.

  • Poor Social Media presence.

  • Poor On-Page SEO. 

  • Not promoting articles and blog posts. 

  • Having a slow website.

  • Poor mobile optimization 

Insurance, Saleskaty yatesPrincipal Advantagelife insurance, life insurance leads, lead generation